interior: bibigo pop-up
Bibigo
Client: Bibigo
Role: Interior Designer
Company:
Brand Bureau
Project Type: F&B Retail
Services: Concept, Schematic, Construction Drawings,
3D Rendering
Bibigo is a well-established Korean consumer packaged goods company. Their bright green food packaging can be seen stashed in any international market, and they have opened several fast casuals and restaurants around the world. With the desire to bring more awareness of Bibigo’s brand and Korean culture, they wanted to create a fast casual pop-up in New York’s Rockefeller Center.
The team brought in modular furniture for flexible seating arrangements and brand awareness throughout the space.
Concept
Modern Bodega
The Modern Bodega celebrates the everyday culture by infusing the Korean market into the New York scene.
Korean Marketplace ‘Shijang’
Approachable, authentic, utilitarian surfaces, flexible seating,
varied journeys
New York Convenience Store
Exaggerated displays, rustic materials, sense of familiarity
Design